The Telephone Building

F.W. Woolworth Co.

Restoration Updates

September 2, 2025 • F.W. Woolworth Co.

The Parapet Bricks Are Reset at the Woolworth Building

Crews resetting the brick and motar. — Crews reset original bricks into the Woolworth Building parapet.

Crews at the Woolworth Building are reconstructing the front parapet structure using the original bricks. Each brick has been cleaned of its old mortar, allowing for a precise and historically accurate rebuild.

Crew lay bricks on the parapet. — The parapet is lowered to match historic proportions.

The parapet is being reconstructed about eighteen inches shorter to align with the building’s original 1928 design.

Fresh mortar is poured for usage. — Fresh mortar is applied for precise brick placement.

Mortar from Cathedral Stone is being used. This mortar is specifically formulated for the restoration of mortar joints and performs well where previous methods and materials have failed. It reinforces and enhances the durability and authenticity of the masonry work without creating future structural strain.

Crew member fills in the bricks with new mortar. — Cleaned original bricks are set in place with mortar.

Learn more about the full restoration plan for the F.W. Woolworth Co. Building.

MORE BLOGS ON F.W. WOOLWORTH CO.

February 1, 2026 • F.W. Woolworth Co.

Roof Preparation Underway for Solar Panel Installation at the Woolworth Building

January 28, 2026 • F.W. Woolworth Co.

Decorative Columns Added to the Woolworth Building Lobby

January 25, 2026 • F.W. Woolworth Co.

Shellac Sealing Begins on Exposed Woodwork at the Woolworth Building

January 23, 2026 • F.W. Woolworth Co.

Improvements Underway in Gas Light Alley Beside the Woolworth Building

January 21, 2026 • F.W. Woolworth Co.

Sustainable Stairwell Treading Installed at the Woolworth Building

January 19, 2026 • F.W. Woolworth Co.

Display Case Installed in the Woolworth Building Lobby

January 17, 2026 • F.W. Woolworth Co.

Baseboards Added to Interior Spaces at the Woolworth Building

January 15, 2026 • F.W. Woolworth Co.

Storefront Entryway Takes Shape with Concrete Finishing at the Woolworth Building

January 11, 2026 • F.W. Woolworth Co.

Elevator Interior Takes on an Authentic 1930s Look at the Woolworth Building

January 9, 2026 • F.W. Woolworth Co.

Final Interior Paint Coat Brings the Woolworth Building Closer to Completion

LOAD MORE

Restoration Updates | See daily progress on Historic Cleveland Street

The Telephone Building

Streetscape Upgrades Begin Along the Telephone Building

Second-Floor Lighting Installation Moves Forward at the Peoples Bank Building

F.W. Woolworth Co.

Roof Preparation Underway for Solar Panel Installation at the Woolworth Building

Drywall Removal Completes on the First Floor of the Brown Brothers Building

Electrical Removal Completed at 635 Cleveland Street

SEE ALL UPDATES

An exciting new chapter of historic restoration begins for four unique properties on Cleveland Street in Downtown Clearwater.

See the magnificent transformation now underway

FOR INFORMATION

Scott Dobbins
scott@hybridgecre.com