The redevelopment of 635 Cleveland Street transforms a previously understated and inactive storefront into a visually distinctive, street-engaging destination—introducing a new architectural presence along Cleveland Street.
The existing structure offered limited transparency and little interaction with the pedestrian environment. This project reworks the building from the façade outward—creating a stronger presence that draws attention, invites entry and contributes to the activity of the corridor.
A continuous sliding glass storefront opens the interior directly to the street—dissolving the boundary between inside and out.
Above, a sculptural marquee extends along the façade, providing shade while establishing a strong horizontal presence.
Vertical fins introduce rhythm across the exterior, shifting in appearance as pedestrians move past the building.
Together, these elements create a façade that is not static—but actively engages the street through light, movement and visibility.
What emerges is not simply a renovation, but a redefinition of presence—transforming the building into an active and recognizable part of the Cleveland Street experience.
The primary focus of the project is the complete redesign of the building’s exterior.
Where the previous façade was flat and unengaging, the new design introduces layered elements that create depth and variation. Vertical fins establish a repeating pattern that shifts with movement, while the marquee anchors the composition and extends the building’s presence toward the sidewalk.
This transformation elevates the building from background structure to a visible part of the street.
A key objective of the redevelopment is to strengthen the building’s connection to pedestrians.
The continuous sliding glass storefront allows the interior space to open directly to the sidewalk—creating flexibility for retail or dining uses and improving visibility from the street.
The result is a more accessible and engaging environment that contributes directly to activity along Cleveland Street.
The project establishes a clear and recognizable identity for the building through the combination of horizontal and vertical elements.
The marquee and fins work together to create a balanced composition that changes throughout the day as light and perspective shift—reinforcing the building’s presence within the corridor.
The redevelopment of 635 Cleveland Street demonstrates how targeted architectural changes can redefine a building’s role along the street.
By prioritizing visibility, access and engagement, the project strengthens the overall experience of Cleveland Street—contributing to a more active and connected downtown.
600 Block
