November 25, 2025 • F.W. Woolworth Co.

Façade Work Advances with New Storefront Paint at the Woolworth Building

Finished black Woolworth storefront.
Completed storefront showing the new black finish against brickwork.

Crews completed preparing and painting the storefront at the Woolworth building, marking a visible step forward in the restoration. Work began with sealing and smoothing the joints between the trim, window frames and entry doors to create a clean, uniform surface. Once the prep work was complete, the team applied black paint. The crew also sealed and painted the trim surrounding the F.W. Woolworth Co. sign, tying together the entire façade. The finished black storefront complements the surrounding brickwork and enhances the storefront’s period-inspired appearance.

Crew sealing storefront trim.
Caulk is applied to seal the edges around the storefront trim.
Painted trim around Woolworth sign.

Freshly sealed and painted trim frames the historic sign.

Learn more about the full restoration plan for the F.W. Woolworth Co. building.

Restoration Updates | See daily progress on Historic Cleveland Street

An exciting new chapter of historic restoration begins for four unique properties on Cleveland Street in Downtown Clearwater.
See the magnificent transformation now underway