July 31, 2025 • F.W. Woolworth Co.

Sign Placement Preparation Is Underway at the Woolworth Building

Exposed façade section being shaped for inset sign panel.
Brick removal underway above the new storefront at Woolworth.

Restoration crews at the F.W. Woolworth Co. building have begun removing inconsistent bricks where the building’s future sign will go. Working from a lift, teams are using a rotary hammer to remove a strip of brick above the storefront. The inconsistent bricks will be replaced with new ones to create a flat surface. This will allow the replacement bricks to be waterproofed and the sign to sit evenly on the façade, creating a cleaner, more integrated appearance that complements the building’s historic design.

Worker on lift carves brick façade for recessed Woolworth sign.
A crew member preps the façade for the new Woolworth sign.

Learn more about the full restoration plan for the F.W. Woolworth Co. building.

Restoration Updates | See daily progress on Historic Cleveland Street

An exciting new chapter of historic restoration begins for four unique properties on Cleveland Street in Downtown Clearwater.
See the magnificent transformation now underway