The Telephone Building

F.W. Woolworth Co.

Restoration Updates

March 18, 2025 • F.W. Woolworth Co.

Exterior Cleaning Begins on F.W. Woolworth’s Historic Façade

Worker on a lift pressure washing the upper floors of the F.W. Woolworth building’s exterior, revealing original brick beneath modern paint. — A crew member pressure washes the historic façade of the Woolworth building to uncover original brickwork.

Crews have begun removing nonoriginal elements from the Woolworth façade, unveiling the building’s original 1928 brickwork. Using careful, low-impact methods, the team has lifted paint layers and dismantled added materials to expose intact masonry beneath.

The clearance of outdated veneers makes way for the return of the black-and-gold Woolworth sign—a landmark feature originally installed in 1928. The restored façade strengthens the visual cohesion of the 600 Block and brings historic detail back into public view.

A two-story brick building with parts of its façade uncovered during restoration work, revealing historic 1928 masonry beneath layers of paint and nonoriginal materials. Adjacent buildings and a leafy tree are visible under a partly cloudy sky. — Restoration work uncovers the original 1928 brick façade of the historic F.W. Woolworth building, unveiling intricate masonry hidden for decades.

Learn more about the full restoration plan for the F.W. Woolworth Co. building.

MORE BLOGS ON F.W. WOOLWORTH CO.

August 4, 2025 • F.W. Woolworth Co.

The East and West Stairwell Rebuild Is Complete at the Woolworth Building

July 31, 2025 • F.W. Woolworth Co.

Sign Placement Preparation Is Underway at the Woolworth Building

July 26, 2025 • F.W. Woolworth Co.

Storefront Soffits are Installed at the Woolworth Building

July 22, 2025 • F.W. Woolworth Co.

Bond Beams Installed at the South Parapet of the F.W. Woolworth Co. Building

July 20, 2025 • F.W. Woolworth Co.

A New Steel Framework Secured for the Woolworth Building’s Roof Reinforcement

July 14, 2025 • F.W. Woolworth Co.

Framing Underway for New Storefront Soffits at the Woolworth Building

July 11, 2025 • F.W. Woolworth Co.

Second-Floor Steel Beam Installation Begins at the Woolworth Building

July 6, 2025 • F.W. Woolworth Co.

South Parapet Prepared for Structural Beam Installation at the Woolworth Building

July 2, 2025 • F.W. Woolworth Co.

Shoring Removed to Clear the Way for Structural Renovation at the Woolworth Building

June 27, 2025 • F.W. Woolworth Co.

Elevator Shaft Construction Begins at the Woolworth Building

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Restoration Updates | See daily progress on Historic Cleveland Street

The Telephone Building

Shellac Sealing Begins on Exposed Woodwork in the Telephone Building

Second Floor Plumbing Rough-In Begins at Peoples Bank

F.W. Woolworth Co.

The East and West Stairwell Rebuild Is Complete at the Woolworth Building

Second-Floor Demolition Begins at the Brown Brothers Building

Framing Removal Is Complete at 635 Cleveland Street

SEE ALL UPDATES

An exciting new chapter of historic restoration begins for four unique properties on Cleveland Street in Downtown Clearwater.

See the magnificent transformation now underway

FOR INFORMATION

Scott Dobbins
scott@hybridgecre.com