The Telephone Building

F.W. Woolworth Co.

Restoration Updates

March 18, 2025 • F.W. Woolworth Co.

Exterior Cleaning Begins on F.W. Woolworth’s Historic Façade

Worker on a lift pressure washing the upper floors of the F.W. Woolworth building’s exterior, revealing original brick beneath modern paint. — A crew member pressure washes the historic façade of the Woolworth building to uncover original brickwork.

Crews have begun removing nonoriginal elements from the Woolworth façade, unveiling the building’s original 1928 brickwork. Using careful, low-impact methods, the team has lifted paint layers and dismantled added materials to expose intact masonry beneath.

The clearance of outdated veneers makes way for the return of the black-and-gold Woolworth sign—a landmark feature originally installed in 1928. The restored façade strengthens the visual cohesion of the 600 Block and brings historic detail back into public view.

A two-story brick building with parts of its façade uncovered during restoration work, revealing historic 1928 masonry beneath layers of paint and nonoriginal materials. Adjacent buildings and a leafy tree are visible under a partly cloudy sky. — Restoration work uncovers the original 1928 brick façade of the historic F.W. Woolworth building, unveiling intricate masonry hidden for decades.

Learn more about the full restoration plan for the F.W. Woolworth Co. building.

MORE BLOGS ON F.W. WOOLWORTH CO.

June 22, 2025 • F.W. Woolworth Co.

Steel Truss Removed from Woolworth’s Second Floor to Enable Leveling

June 18, 2025 • F.W. Woolworth Co.

Steel Framing Installed for a New Storefront at the Woolworth Building

June 11, 2025 • F.W. Woolworth Co.

Concrete Poured for Elevator Pit Foundation at the Woolworth Building

June 6, 2025 • F.W. Woolworth Co.

Crews Level and Begin Rebuild of Second Floor at Woolworth Building

June 1, 2025 • F.W. Woolworth Co.

Second-Floor Decking is Removed at the Woolworth Building

May 27, 2025 • F.W. Woolworth Co.

East Stairwell Shaft Rebuild Begins at the Woolworth Building

May 22, 2025 • F.W. Woolworth Co.

A Steel Vault is Removed at the F.W. Woolworth Co. Building

May 13, 2025 • F.W. Woolworth Co.

Elevator Shaft Comes Down at Woolworth Building

May 10, 2025 • F.W. Woolworth Co.

Slab Cutting Begins to Ready Space for New Stair Shafts at Woolworth

May 9, 2025 • F.W. Woolworth Co.

Historic Window Removal Clears Path for Accurate Restoration at Woolworth

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Restoration Updates | See daily progress on Historic Cleveland Street

The Telephone Building

Vinyl Mural Installed on the Telephone Building’s East Façade

Grease Traps Installed at Peoples Bank Ahead of Planned Restaurant Use

F.W. Woolworth Co.

Steel Truss Removed from Woolworth’s Second Floor to Enable Leveling

Thousands of Pounds of Demolition Debris Are Removed from the Brown Brothers Building

Tile Removed at 629 Cleveland Street Reveals Concrete Slab Underneath

SEE ALL UPDATES

An exciting new chapter of historic restoration begins for four unique properties on Cleveland Street in Downtown Clearwater.

See the magnificent transformation now underway

FOR INFORMATION

Scott Dobbins
scott@hybridgecre.com