The Telephone Building

F.W. Woolworth Co.

Restoration Updates

March 18, 2025 • F.W. Woolworth Co.

Exterior Cleaning Begins on F.W. Woolworth’s Historic Façade

Worker on a lift pressure washing the upper floors of the F.W. Woolworth building’s exterior, revealing original brick beneath modern paint. — A crew member pressure washes the historic façade of the Woolworth building to uncover original brickwork.

Crews have begun removing nonoriginal elements from the Woolworth façade, unveiling the building’s original 1928 brickwork. Using careful, low-impact methods, the team has lifted paint layers and dismantled added materials to expose intact masonry beneath.

The clearance of outdated veneers makes way for the return of the black-and-gold Woolworth sign—a landmark feature originally installed in 1928. The restored façade strengthens the visual cohesion of the 600 Block and brings historic detail back into public view.

A two-story brick building with parts of its façade uncovered during restoration work, revealing historic 1928 masonry beneath layers of paint and nonoriginal materials. Adjacent buildings and a leafy tree are visible under a partly cloudy sky. — Restoration work uncovers the original 1928 brick façade of the historic F.W. Woolworth building, unveiling intricate masonry hidden for decades.

Learn more about the full restoration plan for the F.W. Woolworth Co. building.

MORE BLOGS ON F.W. WOOLWORTH CO.

September 22, 2025 • F.W. Woolworth Co.

Second Floor Concrete Pour Is Completed at the Woolworth Building

September 21, 2025 • F.W. Woolworth Co.

Roofing Installation Advances at the Woolworth Building

September 18, 2025 • F.W. Woolworth Co.

Second-Floor Concrete Installation Preparations Underway at the Woolworth Building

September 15, 2025 • F.W. Woolworth Co.

Window Openings Rebuilt at the Woolworth Building

September 13, 2025 • F.W. Woolworth Co.

A Stucco Coat Is Going Up on the Woolworth Building’s West Wall

September 11, 2025 • F.W. Woolworth Co.

Roofing Materials Are Delivered to the Woolworth Building

September 8, 2025 • F.W. Woolworth Co.

Skylight Framing Installed on Woolworth Building Roof

September 5, 2025 • F.W. Woolworth Co.

Stucco Preparation Is Underway on the Woolworth Building Parapet

September 2, 2025 • F.W. Woolworth Co.

The Parapet Bricks Are Reset at the Woolworth Building

August 30, 2025 • F.W. Woolworth Co.

Parapet Bricks Are Removed for Reuse at the Woolworth Building

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Restoration Updates | See daily progress on Historic Cleveland Street

The Telephone Building

Shellac Sealing Begins on Exposed Woodwork in the Telephone Building

HVAC Installation Underway at the Peoples Bank Building

F.W. Woolworth Co.

Second Floor Concrete Pour Is Completed at the Woolworth Building

First-Floor Cleanout Underway at the Brown Brothers Building

Electrical Removal Completed at 635 Cleveland Street

SEE ALL UPDATES

An exciting new chapter of historic restoration begins for four unique properties on Cleveland Street in Downtown Clearwater.

See the magnificent transformation now underway

FOR INFORMATION

Scott Dobbins
scott@hybridgecre.com