The Telephone Building

F.W. Woolworth Co.

Restoration Updates

March 18, 2025 • F.W. Woolworth Co.

Exterior Cleaning Begins on F.W. Woolworth’s Historic Façade

Worker on a lift pressure washing the upper floors of the F.W. Woolworth building’s exterior, revealing original brick beneath modern paint. — A crew member pressure washes the historic façade of the Woolworth building to uncover original brickwork.

Crews have begun removing nonoriginal elements from the Woolworth façade, unveiling the building’s original 1928 brickwork. Using careful, low-impact methods, the team has lifted paint layers and dismantled added materials to expose intact masonry beneath.

The clearance of outdated veneers makes way for the return of the black-and-gold Woolworth sign—a landmark feature originally installed in 1928. The restored façade strengthens the visual cohesion of the 600 Block and brings historic detail back into public view.

A two-story brick building with parts of its façade uncovered during restoration work, revealing historic 1928 masonry beneath layers of paint and nonoriginal materials. Adjacent buildings and a leafy tree are visible under a partly cloudy sky. — Restoration work uncovers the original 1928 brick façade of the historic F.W. Woolworth building, unveiling intricate masonry hidden for decades.

Learn more about the full restoration plan for the F.W. Woolworth Co. building.

MORE BLOGS ON F.W. WOOLWORTH CO.

March 19, 2026 • F.W. Woolworth Co.

Final Crown Molding Detailing Continues at the Woolworth Building

March 17, 2026 • F.W. Woolworth Co.

Second Coat of Concrete Stain Is Applied Inside the Woolworth Building

March 13, 2026 • F.W. Woolworth Co.

Brass Cover Plates are Installed at the Woolworth Building

March 5, 2026 • F.W. Woolworth Co.

Concrete Finish Secures 277-Gallon Grease Trap at Woolworth Building

February 27, 2026 • F.W. Woolworth Co.

Locksmith Work Enhances Security at the Woolworth Building

February 25, 2026 • F.W. Woolworth Co.

A Window Into History Inside the Restored Woolworth Building

February 21, 2026 • F.W. Woolworth Co.

Woolworth Building Goes Solar: Installation Complete

February 19, 2026 • F.W. Woolworth Co.

Interior Painting Continues in Common Areas at the Woolworth Building

February 17, 2026 • F.W. Woolworth Co.

Solar Panel Installation Begins at the Woolworth Building

February 15, 2026 • F.W. Woolworth Co.

Solar Panels Arrive at the Woolworth Building

LOAD MORE

Restoration Updates | See daily progress on Historic Cleveland Street

The Telephone Building

Streetscape Paver Work Nears Completion at the Telephone Building

Mosaic Tile Frieze Installation Begins at the Peoples Bank Building

F.W. Woolworth Co.

Final Crown Molding Detailing Continues at the Woolworth Building

Second Floor Demolition Advances at Brown Brothers Building

Electrical Removal Completed at 635 Cleveland Street

SEE ALL UPDATES

An exciting new chapter of historic restoration begins for four unique properties on Cleveland Street in Downtown Clearwater.

See the magnificent transformation now underway

FOR INFORMATION

Scott Dobbins
scott@hybridgecre.com